Establishing The Brand

It was the summer holiday of 2001 in Xi'an, a beautiful ancient city with profound cultural history where 3 high school classmates worked together to build their first speakers. Their love for music and their enthusiasm for the audio equipment hobby laid the foundation for a lifetime of friendship.

At the beginning of 2006, these 3 classmates graduated from their universities and decided to start working together to build new audio devices. They used their technical knowledge to create their first "decent quality" DAC. They enjoyed music, they enjoyed life, and they also enjoyed the sense of achievement and pride that came with designing and building audio equipment. Soon to follow, the idea of starting a brand and making audio products came to mind. Matrix Audio was born!

As a new starting point, they established Matrix Electronic Technology Co., LTD in Xi'an, and registered the trademark Matrix Audio.

Brand Concept

The brand name is derived from the mathematical concept "matrix". Matrix is built by portrait and landscape, we name the brand "matrix" because we are looking for the balance between the 2 dimensions. We examine audio products from listening and looking so we also incorporated this concept into our designs. All of our products not only have excellent audio performance, but also incorporate great designs that can integrate into the home environment. Harmony is the goal of our continuous efforts.

Evolution of the brand

The 5th new graphic identity builds upon the fourth-generation logo design, centered on the core concept of "upgrade and growth." It retains the wave-shaped monogram formed by the letters M and A, while refining the typographic layout at the base to introduce a balanced sense of visual breathing—achieving a refined, minimalist expression that conveys the brand's open-mindedness. This approach preserves the iconic signature to maintain broad brand recognition, while simultaneously reflecting Matrix Audio's steady progress in the high-end digital audio sector and its unwavering commitment to uncompromising quality standards.

Brand Positioning

Slogan

Rooted in the Matrix Audio's ethos of precision craftsmanship and leveraging the universal language of music, we transcend borders and boundaries—inviting every listener to step effortlessly into the heart of the melody. Here, you can savor the textured tones, feel the emotion and warmth embedded in every note, and encounter the pure, unfiltered essence of music.

Product Direction

We adhere to the independent R&D of hardware, software, and apps by taking the accumulation of software and hardware technology as the core competitiveness of the brand, with the best sound quality as the first priority. Making audio products smarter and streaming enabled, has helped with the evolution and direction of our products and software. Our MA Remote App will be the core interactive experience for all our future Hi-Fi audio products, so high resolution streaming can easily become part of people's lives.

Core Technology

MA Player is a high-resolution audio playback operating system which is exclusively available for Matrix Audio music streamers. It not only focuses on playback quality but also has friendly human-computer interaction. It includes a powerful audio format decoding library to achieve the playback of various format files, and also indexes audio files from storage devices and NAS automatically and builds a music library.
MA Player is our dedicated in-house core software product, it is the soul of a high-quality streaming audio source product.

MA Remote App is a controller app for MA Player, which is available for iOS, iPadOS and Android phones. It's an indispensable part of MA Player. MA Player takes charge of building the music library and playback local music and streaming music, while the users browse the music library and control the playback through MA Remote App.

Customers Feedback

We actively participate in audio shows and audition events in China and abroad. The brand and products have been recognized by customers in both Chinese and overseas markets. Matrix Audio has built a good reputation and won many awards from professional institutions and media in the industry.

Sales Network

We are working with more than 200 partners from over 50 countries around the world, providing professional presentation, sales, and technical services. They are outstanding distributors /dealers within the audio industry. With excellent knowledge and demo showrooms, they provide the best services to customers. They let audiophiles and music lovers meet Matrix Audio , understand and try the products, and become owners.

Present And Future

After years of perseverance and efforts, today's Matrix Electronic Technology Co., LTD has grown to become a professional company which integrates research, design, manufacturing, marketing and sales of Hi-Fi digital audio products. The team has more than 50 members now, including developers of software and hardware, iOS and Android app design with independent intellectual property. These products have passed CE, CCC and other safety certifications as well as dedicated audio certifications. The company also joined the China Audio Industry Association in 2022.

In the coming years, Matrix Audio will make continuous efforts to be one of the best brands in the market segmentation by launching great products and providing better services to our customers. Thank you for your support!